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Henkel embraces gen AI as enabler and strategic disruptor

Four years ago, German multinational Henkel found itself at a crossroads. Like many incumbents in the consumer packaged goods (CPG) industry, Henkel was slow to embrace digital technologies, resulting in a widening disconnect between the 147-year-old company and the changing needs of its customers.

As Henkel CDIO Michael Nilles puts it…
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